INNOVATIVE COMPONENT OF ECONOMIC SUSTAINABILITY OF REGIONAL ENTERPRISES

Abstract

In modern conditions, innovation and innovation activity are becoming increasingly important for the economic development of the country and for the successful financial and economic activities of commercial organizations, being one of the basic elements of an effective strategy and an important tool for creating and maintaining competitive advantages. The importance of innovation activity as a driving factor of stable economic growth remains. The impact of these trends is further strengthened by the military situation, which has aggravated the need to use intensive ways of development and aggravated by the general scientific, technical and technological backwardness of many domestic industries. Significant difficulties in the practical application of the existing theoretical provisions of the analysis and evaluation of innovations are caused by the lack of methodological developments in the field of internal control of innovation activity and assessment of its overall efficiency for the enterprises of the region. The underdevelopment of the system of special analytical indicators and approaches to the assessment of innovations, taking into account their economic nature and content, in some cases negatively affects the validity of decisions made by financial managers of organizations. Changes in tax legislation also have a certain significance for the enterprises of the region and economic analysis and financial and economic control. An additional stimulus for the study of innovation activity problems is actively occurring nowadays processes of globalization and internationalization of the economy Entering the world stock markets, attracting foreign investment and preventing capital outflow are directly related to the mastering by economic entities of modern technologies in the field of production management, marketing and finance, with their accounting and reporting in accordance with international standards. In this regard, there is a growing need for methodological developments in the areas of analysis and control, including in the least developed area of innovation activity analysis. The need for periodic adaptation and improvement of analytical methodologies also gives rise to changes in other normative and legislative acts that form the legal basis for innovation activities.