DIRECTIONS OF IMPLEMENTATION OF SOCIALLY RESPONSIBLE BEHAVIOR BY MANAGEMENT ENTITIES WITHIN THE GOALS OF SUSTAINABLE DEVELOPMENT

Abstract

The article examines the role of Ukrainian businesses in achieving the Sustainable Development Goals in the context of contemporary crises, including military aggression and the COVID-19 pandemic. The authors emphasize the significance of incorporating socially responsible business practices into national and regional development programs, given the critical need for economic recovery and social stability. The study identifies key directions for corporate social responsibility, such as poverty alleviation, quality education, health improvement, and gender equality. For poverty alleviation, businesses can create new job opportunities, support small and medium-sized enterprises, and invest in local social infrastructure. By fostering employment and economic growth, these actions directly contribute to reducing poverty levels and enhancing the overall quality of life. For health improvement, the article recommends business investments in healthcare infrastructure, research, and innovation. Companies can play a significant role in enhancing healthcare services by funding medical research, building healthcare facilities, and promoting healthy lifestyles among their employees and the broader community. These measures can help reduce the prevalence of diseases, improve public health outcomes, and support the overall well-being of the population. In terms of quality education, the article suggests that businesses invest in educational infrastructure, collaborate with higher education institutions, and provide practical training for students. This engagement not only improves the educational standards of the region but also ensures the availability of a skilled workforce capable of driving innovation and economic growth. The authors highlight the importance of lifelong learning and continuous skill development, which are crucial for adapting to the rapidly changing demands of the global economy. Promoting gender equality is another critical area where businesses can make a substantial impact. The article outlines several strategies, including implementing equal employment policies, supporting women's entrepreneurship, and fostering a balanced work-life environment. By addressing gender disparities and empowering women in the workplace, companies can contribute to a more inclusive and equitable society, which in turn strengthens the economic and social fabric of the nation. The study highlights the potential of socially responsible business practices to drive positive change and contribute significantly to the nation's resilience and progress in the face of ongoing challenges.