DEVELOPMENT OF INTELLECTUAL CAPITAL OF THE ENTERPRISE IN THE CONTEXT OF THE CREATIVE ECONOMY

Abstract

The article studies the peculiarities of development of intellectual capital of an enterprise in the context of formation of the creative economy. The importance of intellectual capital as a strategic resource that ensures competitiveness, innovative development and sustainable growth of enterprises is analyzed. The main components of intellectual capital, in particular human, structural and relational capital, and their role in the formation of a modern business model are identified. The key challenges faced by enterprises in managing intellectual capital are considered, including a high level of outflow of qualified personnel, insufficient funding for innovation initiatives, and difficulties in adapting to rapid technological changes and globalization processes. Particular attention is paid to the implementation of effective mechanisms for preserving and developing knowledge, creating a corporate culture of innovation, and developing digital competencies of personnel. The article also examines the opportunities offered by the creative economy for enterprises, including the introduction of new models of knowledge management, the use of open innovation, the development of partnerships and cooperation within innovation ecosystems. The importance of investing in staff training and development, stimulating the creative potential of employees, and creating a favorable environment for generating new ideas and their commercialization is determined. Special attention is paid to strategic approaches to improving the efficiency of intellectual capital use in a dynamic business environment. Practical recommendations for the development and implementation of innovative strategies for managing intellectual resources that will contribute to the long-term success and sustainable development of enterprises in the current environment are proposed. Despite the positive aspects, the creative economy poses a number of challenges that may limit the development of intellectual capital, including: high levels of staff outflow; insufficient funding for innovation projects – not all businesses are willing to invest heavily in the development of creative solutions, which can hinder innovation; difficulties in adapting to rapid change – rapid technological development requires companies to be flexible and quick in decision-making, which is not always possible due to organizational or financial constraints.