THE IMPACT OF GLOBALISATION ON THE FINANCIAL STRATEGY OF ENTERPRISES

Abstract

This article explores the impact of globalization on the financial strategies of enterprises, focusing on the challenges that arise from the increasing integration of the global economy. The paper delves into the theoretical frameworks of financial management in the context of globalization, addressing changes in the approaches to capital acquisition, risk management, and financial planning. Key factors influencing the financial stability of companies are analyzed, including fluctuations in exchange rates, financial market instability, regulatory changes, and heightened international competition. A significant portion of the article is dedicated to the adaptation of financial strategies to the evolving economic environment. This includes diversifying funding sources, leveraging hedging mechanisms to manage risks, and incorporating technological advancements into financial management. The paper argues that enterprises that proactively revise and adapt their financial strategies to global changes have a higher likelihood of maintaining stable growth and sustaining competitive advantages. The research also highlights the importance of financial flexibility in responding to external economic fluctuations. It identifies how companies can enhance their resilience in an increasingly competitive and volatile global market by implementing strategic approaches to capital structure optimization, foreign market integration, and effective risk mitigation. The results underscore that enterprises which tailor their financial strategies to the demands of a globalized economy are more likely to minimize financial instability and maximize their growth potential. These insights contribute to the development of strategies that not only improve the financial stability of enterprises but also allow them to leverage globalization as a growth opportunity. The findings are particularly valuable for businesses seeking to attract international investments, navigate economic uncertainties, and ensure long-term sustainability in a highly interconnected global market. Prospects for further research in this direction focus on the analysis of socio-economic and political processes that determine the trends in the development of a globalized economy, as well as on the development of new tools to maintain the financial stability of enterprises. One of the important areas is the study of new methods of financial risk management and the use of innovative technologies to predict financial results. Scientific research in the field of adaptation of financial strategies to globalization will not only contribute to increasing the efficiency of the management of Ukrainian enterprises, but will also allow them to maintain competitiveness in a rapidly changing and highly competitive international environment. The study of these aspects will help Ukrainian business structures understand what global challenges and opportunities they should take into account when developing their financial strategies to ensure sustainable development and integration into the global market.