INNOVATIONS AND STARTUPS AS STIMULATORS OF THE DEVELOPMENT OF THE CREATIVE ECONOMY OF UKRAINE
Abstract
The article examines the factors of the development of the creative economy, which functions with various forms of creativity, among which innovations are the main ones. It was determined that the formation of new economies is closely related to social innovations and the creation of a "creative" society. The creative economy is a set of economic activities based on knowledge, creativity, intelligence, technology and innovation, with a high potential for profitability and job creation. It has been proven that the creative economy should be at the center of every country's strategy, as it is one of the fastest growing sectors of the world economy. Creative industries are a tool for innovation and can also be implemented in different industries. It is determined that companies with startup projects that are developing use different types of innovation. They are including scientific discoveries, new types of technologies and business models that create additional value. Ukrainian startups demonstrate optimism and activity, even in wartime conditions. It was found that the Ukrainian Startup Fund (USF) helps startups scale in the most effective and easiest way. It was analyzed that among the main challenges in startups are infrastructural risks associated with possible power outages, as well as team member mobilization. It was determined that, according to the observations of the authors of Startup Blink, the main reason for Ukraine's success in the development of startups is the talent of its developers, who are "hunted" by many large foreign companies. It was found that there is no acute danger of job losses in the creative economy due to the rapid introduction of artificial intelligence at the global level. It has been proven that innovations and startups in the creative economy cover a number of key aspects. They have related to the development of innovative approaches and creative industries in the modern economic environment of Ukraine. It was concluded that our state has a huge potential for the development of the creative economy. It demonstrates every year particularly noticeable dynamics of rapid growth of its weight according to most key macroeconomic indicators.
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