THE IMPACT OF E-COMMERCE ON UKRAINE’S ECONOMIC SECURITY THROUGH THE INTRODUCTION OF A NEW ELECTRICITY MARKET

Abstract

This article analyzes the impact of e-commerce on the structural and functional aspects of Ukraine's modern economy, with a particular focus on its role in ensuring the economic security of the state. The integration of the new electricity market, introduced on July 1, 2019, as a critical element in the relationship between the traditional economy and the digitalization of commercial transactions, is discussed in detail. The article emphasizes the uniqueness of the electricity market, which embodies modern e-commerce trends and reflects profound changes in approaches to the sale of energy resources due to the dynamics of European integration processes and challenges in implementing the national economic security strategy. The article focuses on a detailed scientific and economic analysis of the electricity market, which is now considered an essential part of e-commerce in Ukraine. Considerable attention is paid to how this market operates within the framework of modern information and communication technologies, providing remote sales of electricity and related services. The author analyzes how this transition affects the efficiency, transparency and overall security of economic processes in the country. In addition, the article contains a comparative analysis of the new model of the electricity market with the previous forms of its organization, in particular, with the system of the State Enterprise "Energorynok". The article assesses how the latest digital commerce methods contribute to the optimization and modernization of processes in the energy sector, which is important for sustainable economic development and strengthening of Ukraine's energy independence. The article emphasizes the importance of these changes in the context of global trends in digitalization and innovation, which create new opportunities and challenges for the country's economic security.