No. 7 (2024): Via Economica

Статті

• TRENDS IN THE DEVELOPMENT OF DIGITAL MARKETING TOOLS IN THE CONTEXT OF GLOBAL DIGITALIZATION

  Ulyana Balyk

  5-12

  • PDF (Українська)
• CHANGES IN THE CONSUMER RANGE IN UKRAINE UNDER THE INFLUENCE OF CRISIS SITUATIONS

  Lyudmyla Beztelesna, Oksana Palamarchuk

  13-18

  • PDF (Українська)
• ASSESSMENT OF THE ROLE OF INTEGRATED ACCOUNTING SYSTEMS IN DATA MANAGEMENT AND DECISION-MAKING AT ENTERPRISES

  Halyna Hladchuk, Inna Kosata, Mykola Hladchuk

  19-26

  • PDF (Українська)
• CAUSES AND CONSEQUENCES OF FORCED MIGRATION OF EDUCATORS AND YOUTH STUDENTS

  Olena Kolotilina, Alina Bukhtiarova

  27-32

  • PDF (Українська)
• WHATSAPP MARKETING OPPORTUNITIES WHEN PROMOTING GOODS AND SERVICES TO THE MARKET

  Natela Kordzaia

  33-37

  • PDF (Українська)
• DESCRIPTION OF EVALUATION METHODS RISKS OF THE BUDGET PROCESS

  Nataliia Melnyk

  38-42

  • PDF
• THE IDEA OF BUSINESS STRUCTURES – FROM GENERATION TO IMP LEMENTATION IN THE CONDITION OF MARTIAL LAW

  Ulyana Petrynyak, Oleksandr Dudla

  43-49

  • PDF (Українська)
• HUMAN CAPITAL IN THE CREATIVE ECONOMY: FROM ESSENCE TO MANAGEMENT

  Olha Pliashko, Tetiana Paniuk, Sergii Khomych

  50-58

  • PDF (Українська)
• APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE FORMATION OF MANAGEMENT DECISIONS IN MARKETING

  Kateryna Poliak, Alla Valkovets

  59-63

  • PDF (Українська)
• INTERNATIONAL INTEGRATION OF MOLDOVA AS A FACTOR OF ECONOMIC DEVELOPMENT

  Petru Roshka

  64-74

  • PDF
• PUBLIC RELATIONS OF PUBLIC MANAGEMENT

  Олександр Дем’янюк, Oleksandr Demianiuk

  75-81

  • PDF (Українська)
• DIRECTIONS AND TOOLS FOR INCREASING PUBLIC AWARENESS OF THE ACTIVITIES OF NON-GOVERNMENTAL BUSINESS SUPPORT ORGANISATIONS IN UKRAINE

  Dariia Smolych

  82-89

  • PDF (Українська)
• THE USE OF NATIVE ADVERTISING BY ENTERPRISES IN THE INTERNATIONAL CONTEXT

  Daniil Cherevashko

  90-95

  • PDF (Українська)
• DIGITAL TRANSFORMATION OF ENTERPRISE AND PERSONNEL MANAGEMENT: AUTOMATION AND INNOVATION

  Svitlana Rassadnikova

  96-102

  • PDF (Українська)