No. 4 (2024): Via Economica

Статті

• FOREIGN EXPERIENCE OF USING GREEN BONDS AS A SOURCE OF FINANCING CAPITAL INVESTMENTS IN SUSTAINABLE DEVELOPMENT

  Yanina Belinska, Iryna Chunytska

  7-11

  • PDF (Українська)
• MARKETING TOOLS FOR FIGHTING AGAINST COUNTERFEITING PRODUCTS OF CEMENT MANUFACTURERS

  Serhii Benchuk, Nadiia Mashta, Inna Deineha

  12-18

  • PDF (Українська)
• THEORETICAL AND APPLIED PRINCIPLES OF THE FUNCTIONING OF THE FINANCIAL SYSTEM OF UKRAINE

  Volodymyr Bodakovskyy

  19-27

  • PDF (Українська)
• DEVELOPMENT OF INTERNATIONAL MARKETING UNDER GLOBALIZATION CHALLENGES

  Olha Boiko, Valentyna Morokhova

  28-34

  • PDF (Українська)
• DEVELOPMENT AND IMPLEMENTATION OF A MARKETING INVESTMENT PROJECT FOR A SMALL BUSINESS DURING THE ACTIVE PHASE OF THE WAR

  Lilya Bublyk, Oleksandr Antonyuk

  35-40

  • PDF (Українська)
• ADAPTATION OF BUSINESS MANAGEMENT STRATEGIES TO THE CHALLENGES OF THE ECONOMIC ENVIRONMENT

  Dmytro Budzin, Oleksandr Deineha

  41-46

  • PDF (Українська)
• SECURITIZATION: ESSENCE, CLASSIFICATION, AND RELEVANCE OF USE IN UKRAINE

  Valentyn Burianov, Ganna Kulish, Victoria Krush

  47-56

  • PDF (Українська)
• PENSION PROVISION: FOREIGN EXPERIENCE AND POSSIBILITIES OF ITS ADAPTATION IN UKRAINE

  Inesa Vdovina, Alla Slavkova

  57-63

  • PDF (Українська)
• SOCIO-ECONOMIC ENVIRONMENT OF INTERNATIONAL INVESTMENTS: SUBJECTIVE AND OBJECTIVE DIMENSIONS FROM THE STANDPOINT OF INSTITUTIONAL AND LEGAL REGULATION

  Roman Gumeniuk

  64-71

  • PDF (Українська)
• ASSESSMENT OF THE EFFICIENCY OF AGRICULTURAL VALUE ADDED CHAINS IN A COUNTRY WITH A MARKET AND TRANSITION ECONOMY

  Tetiana Gutsul, Nataliia Sulima, Andrii Romanov

  72-77

  • PDF (Українська)
• THE COMPETITIVE POTENTIAL OF TOURIST INDUSTRY ENTITIES: METHODS OF ANALYSIS AND ASSESSMENT

  Iryna Ierko

  78-86

  • PDF (Українська)
• RESEARCH STREAMS IN THE DOMAIN OF OMNICHANNEL IN MARKETING MANAGEMENT: BIBLIOMETRIC REVIEW

  Iryna Zhalinska

  87-95

  • PDF
• GRANTS OF THE UKRAINIAN STARTUP FUND TO SUPPORT TECHNOLOGY COMPANIES

  Mariana Kobelia-Zvir

  96-101

  • PDF (Українська)
• OUTSOURCING AND OUTSTAFFING: CHOOSING AN EFFECTIVE RESOURCE MANAGEMENT STRATEGY IN MODERN BUSINESS

  Maryana Kohut, Ruslana Sodoma, Pavlina Dubynetska

  102-108

  • PDF (Українська)
• ANALYSIS OF THE DEVELOPMENT OF INVESTMENT PROCESSES AGRICULTURE SPHERE IN THE CONDITIONS OF PRE-WAR INFLUENCE AND THE POST-WAR PERIOD ON THE EXAMPLE OF MYKOLAIV REGION

  Serhii Kramskyi, Olha Yevdokimova, Oleksandr Darushin, Oleg Zakharchenko

  109-118

  • PDF (Українська)
• ECONOMIC ASPECT IN THE MANAGEMENT OF ENERGY RESOURCES OF SHIPS

  Inna Lapkina, Victoria Glavatskhih

  119-124

  • PDF (Українська)
• STRATEGIC VALUE OF EFFECTIVE INTERNAL MARKETING IN INSTITUTIONS OF HIGHER EDUCATION

  Mariana Malchyk, Vitalii Prokopets

  125-132

  • PDF (Українська)
• APPLICATION OF BIG DATA AND ANALYTICS FOR BUSINESS PROCESS OPTIMIZATION AND COST REDUCTION

  Nataliia Ovander, Olha Katunina, Hanna Didur

  133-139

  • PDF (Українська)
• ASSESSMENT OF THE FACTORS OF INFLUENCE ON THE INNOVATION MANAGEMENT SYSTEM IN E-BUSINESS

  Iov Pylypenko, Sviatoslav Kniaz, Roman Rusyn-Hrynyk

  140-145

  • PDF (Українська)
• ENVIRONMENTAL RESPONSIBILITY AS THE BASIC PRINCIPLE OF ENSURING SUSTAINABLE DEVELOPMENT

  Serhiі Pyrtko, Mykhaіlo Pyrtko

  146-153

  • PDF (Українська)
• ORGANIZATIONAL AND ACCOUNTING ASPECTS OF SETTLEMENTS IN THE INTERNET TRADE

  Olha Pliashko, Sergii Khomych

  154-159

  • PDF (Українська)
• MARKETING APPROACH IN RESEARCH OF CREATIVE INDUSTRIES: THEORY AND PRACTICE OF USE

  Serhii Prokopenko

  160-164

  • PDF (Українська)
• EVALUATION OF THE EFFECTIVENESS OF CRM SYSTEMS IMPLEMENTATION IN THE ACTIVITIES OF SMALL BUSINESSES

  Andriy Proshchenko

  165-170

  • PDF (Українська)
• INTELLECTUAL PROPERTY OF UKRAINE, MANAGEMENT MECHANISMS FOR ITS PROTECTION

  Olga Savchenko, Oleksandr Demianiuk

  171-176

  • PDF (Українська)
• ADAPTATION OF CONSTRUCTION FINANCING MECHANISMS TO THE NEW LEGISLATIVE ENVIRONMENT

  Nataliia Svichkar, Tetiana Zahorelska, Andriy Kobylyakov

  177-185

  • PDF (Українська)
• DEFINITION OF SOCIAL MOBILITY: EVOLUTION AND MODERNITY

  Alina Stozhok

  186-192

  • PDF (Українська)
• ARTIFICIAL INTELLIGENCE IN MARKETING: POSSIBILITIES OF INFLUENCE AND PERSPECTIVES OF IMPLEMENTATION

  Аndriy Figun, Yaroslav Petrivskyi, Tetyana Kokhanevych

  193-199

  • PDF (Українська)
• AUDIT OF IMPLEMENTATION OF SOCIAL AND ECONOMIC DEVELOPMENT PROGRAMS OF TERRITORIAL COMMUNITIES

  Olena Tsiatkovska, Yevheniia Chemodurova

  200-206

  • PDF (Українська)
• DIGITAL INTEGRATION IN TERRITORIAL MARKETING

  Iryna Yukhimenko-Nazaruk, Oleh Sanzharevskiy, Taras Oleksiievets, Ivan Matviiv, Volodymyr Shytov

  207-211

  • PDF (Українська)
• RISK MANAGEMENT AS A TOOL FOR MANAGING THE FINANCIAL AND ECONOMIC SECURITY OF E-BUSINESS ENTITIES IN THE CONDITIONS OF THE DIGITAL ECONOMY AND SOCIETY

  Iryna Nadtochii, Iryna Kramarenko, Nataliya Hryshyna

  212-218

  • PDF (Українська)
• ORGANIZATIONAL AND ECONOMIC MECHANISM OF PERSONNEL QUALIFICATIONS IMPROVING IN THE AGRICULTURAL SECTOR OF ECONOMY

  Valentyna Khrapkina, Larysa Raicheva

  219-224

  • PDF (Українська)
• TRANSFORMATION PRINCIPLES OF THE DUAL FORM OF HIGHLY QUALIFIED STAFF TRAINING OF THE AGRICULTURAL SECTOR OF THE ECONOMY AS A FACTOR OF ACCELERATED REDUCTION OF THE PERSONNEL DEFICIT

  Viacheslav Sedov

  225-231

  • PDF (Українська)
• PROGRAM APPROACH TO THE IMPROVEMENT OF MECHANISMS OF MEDICAL FINANCING IN UKRAINE

  Ihor Shyshka

  232-240

  • PDF (Українська)